Our Business Model
How We Stay Objective While Generating Revenue
Maintaining trust with our users is our number one priority. A huge part of that is being completely open about how we operate and make money. Here’s a straightforward breakdown of our business model.
Affiliate Commissions
Our primary source of revenue is through affiliate commissions. When you click on a link to a casino from our website and make a deposit, we may receive a commission from that casino operator.
Crucially, this financial relationship does NOT influence our data, reviews, or rankings in any way.
Our Commitment to Objectivity
- Data-Driven Rankings: Our rankings are driven by algorithms like our proprietary True Bonus Value (TBV) score, not by commercial agreements. A casino cannot pay to improve its ranking or score.
- Unbiased Reviews: Our reviews are based on objective data and consistent criteria applied to every operator. We highlight both the pros and cons to give you the full picture.
- No Paid Placements: We do not accept money for preferential treatment or "featured" spots that aren't clearly marked as advertisements.
- User-First Mentality: Our goal is to empower you with the best information. We succeed when our users succeed. A trustworthy platform is better for everyone, including us, in the long run.
By operating this way, we ensure that our interests are aligned with yours. We are motivated to direct you to the casinos that genuinely offer the best value and experience, because a satisfied user is more likely to return to our site for trusted advice in the future.
If you have any questions about our business model, please don't hesitate to contact us.